A Marketing, Communication & Media expert.
Oded taps into the triggers that motivate audiences through public opinion research, and channels these insights into advertising that makes a difference, in concert with a comprehensive communications strategy.
"I combine data with the human tendency to justify emotional decisions with subconscious rationalization.
Paradoxically, that in itself is just another piece of data."
Oded’s holistic approach to online communication integrates traditional public affairs and public relations with digital media and new technologies to create unparalleled digital offerings for his clients. From social media to websites to online grassroots organizing, and beyond, Oded aims to create social movements, mobilize people, and inspire action both on and offline.
Oded manages crisis situations in a multitude of industries through transparency, honesty, relentlessness and speed. He deftly crafts strategies that put his clients ahead of rapid political and regulatory changes, competitors, critics, and changes in the external environment. Styled from the highest-level political campaigns and his own experience in running and covering those campaigns, his crisis management style is based on what will work. He monitors how his clients are being talked about in real-time across multiple platforms and develops timely, effective response plans to deal with negative news and information.
From conception to execution, from creative to analytics, Oded has been leading marketing campaigns on social media, PPC, and press releases in multiple industries. The method is the same- decide on goals, make the creative (Art & Copy) serve these goals, choose the right channels , measure results, optimize.
UX, UI, Product Design and E- commerce are just a few of the design elements Oded provided and led the creation of during his career. The strong belief in intentional, strategic design allowed him to tie companies' loose ends into one coherent, meaningful and impactful visual experience.